For Online Business Managers, Virtual Assistants and other online support professionals
It's Time to Quit Messing Around - Wasting Precious Time, Energy and Money on Social Media Strategies that Simply Don't Work
Discover How to "Rev Up" Any Client's Business Growth Through Proven Social Media Strategies (and Have Them Singing Your Praises and Happily Paying You Handsomely for *Finally* Making this Work!)
Social Media Strategy & Management Training
Home Study Digital Version
Created exclusively for Online Business Managers & Virtual Assistants who are tired of trying to sort through the social media "mess"
DATE:
From Tina Forsyth, Founder of the International Association of Online Business Managers
Confession time guys... I've been working online since 1999 and have seen many internet marketing strategies come and go over that time. And most strategies are ones that I have used with great success over the years for both my clients and myself - ezines, articles, blogs, affiliate marketing, SEO, pay-per-click, autoresponders, squeeze pages, free offers... you name it i've done it.
Then this social media thing came along a few years back and threw me for a loop!
I remember when social media first showed up on the scene...
- It all started with LinkedIn (I signed up for an account in 2004 and promptly forgot about it.)
- Then Facebook showed up on the scene and I setup my profile in 2007 (and was having a blast connecting with old high-school friends.)
- Along comes Twitter, which at first seemed so ridiculous to me but I joined in 2008 and soon found myself strangely hooked.
I was having fun, just being me and connecting with friends when suddenly this social media thing turned into a business building strategy...
Suddenly I was supposed to start using social media to build my business, to get clients, to promote my stuff. And it simply didn't make any sense to me...
Now this might seem funny to you right? Given that i've been working online for over 10 years as an Online Business Manager. I spend all my days training others to do the same and i'm supposed to know this stuff.
But I found myself stuck on questions like:
- How does one use social media to build a business and not annoy the heck out of their personal connections at the same time? I mean really, my co-worker from 1997 could care less about my latest teleclass for OBMs.
- Which social media sites should I be using? Should I focus on Facebook or Twitter? What about LinkedIn? Do I need to start Digging or Stumbling? Should I be Squidooing? How do I know what is best for me and my market? I'm so confused...
- Am I supposed to just "friend" everyone under the sun and build up as "many followers as I can"? What if I don't actually know these people though... isn't that inauthentic? Feels weird to me.
- What do I say/post/tweet? Can I just be me or should I suddenly start trying to be all professional? How do I come up with fun and interesting stuff? (especially when I don't feel fun or interesting) What if I go overboard and get too personal?
- Is it okay to message people via my social media networks or is that spamming? I've never felt good about sending out stuff re: upcoming events, courses, etc. Just feels icky to me and yet I see others doing it?
- How much time should I be spending on this? I could theoretically be bouncing between Facebook & Twitter all day long if I wanted to... and barely get near LinkedIn. Not to mention actually working in the rest of my biz.
- I have a blog - have had one since 2004 - how does it fit into the whole social media mix? Should I be doing something more/differently there?
- What about doing videos - yea or nay? I know YouTube is the #2 search engine in the world, so we should be doing videos right? But what if I (or my clients) don't want to?
- Now there is local social networking to be worrying about? Google Places, Yelp, Foursquare... I think my head might explode. ;)
So i've been muddling along for the past few years - doing a little bit here and there but never really feeling like i'm getting anywhere. And always having that niggling little feeling in the pit of my stomach that i'm missing out on the bigger picture... that opportunities are literally passing me by because my social media stuff is all over the place and not based on any real strategy.
And in talking to so many of you I know i'm not alone... this social media thing is super confusing all around.
The thing is - as an Online Business Manager (or other high-end virtual support professional) your clients are *expecting* you to bring social media expertise to the table.
It's no longer a "nice to have" skill - a complete understanding of social media strategies, planning and management is now ESSENTIAL. (And yes, I meant to yell that in capital letters.)
I used to think that social media wasn't that important, or that it was a passing fad. Did I really need to get this stuff figured out or could I just focus on other business building strategies that I know and understand?
And then I got a loving bop over the head from my friend Lena West.
I've actually known Lena for years - we first met working on a project together back in 2005. I asked her if she would be a guest for one of our monthly OBM Association calls and talk about social media. I also told her that I was super confused about my own social media and hired her to do a consult for me.
Let's just say that everything clicked for me that day. In a 2 hour phone call Lena took me through a process that helped me see how social media is important to MY biz, how all the pieces of my business fit together into a social media plan, what tools to use (and not use) and how to setup a simple and effective way to manage it all.
It was truly a hallelujah moment for me and my business, as i'd been struggling for so long with all of this stuff.
And so I invited Lena to do the same for you and teach her proven system via the OBM Academy - and she said yes, woo hoo!
Who is this Lena West gal you might ask? Simply put she is the real deal when it comes to social media that gets results.
You can click here to check out Lena's official bio - she is an award-winning social media consultant, blogger, speaker, journalist, technologist and the Founder of Real Women Do Social Media and the Authentic Influencer Braintrust, the only social media training initiatives created exclusively for women business owners.
Why Lena rocks in my own words - she is smart, savvy, direct and knows her stuff. She is the real deal when it comes to actually making social media work and not just be a waste of time and money. She will tell it like it is and isn't afraid to push someone to an uncomfortable place if it will help them move forward.
Plus she's just plain fun - which is an extra bonus for us all! ;)
Here are the 9 Key Steps of the Authentic Influencer Social Media System that you will be learning in this live training program:
Focus: Make social media a priority, clear out pre-existing social media "conditioning" from your mind, focus on your deep reason and outline your goals and vision.
It's time to let go of what you think social media is or isn't, and get connected to WHY it is an essential component of any business building effort.
If you sound the same and look the same, you'll never stand out online. This class will make sure you select the right aspect of your business to highlight via your social media marketing.
The key to successful social media is to be clear on what makes you who you are - and from that what makes your business unique, fun, interesting and worth paying attention to. In other words, how to not be boring!
Should you have a blog or use Facebook? No, Twitter, right? We'll get to the bottom of what YOU should be doing to create your "social media trifecta".
Too much time is wasted on trying to do too much with too many different tools and systems - hone in on the ones that will serve you best and ditch the rest.
Content is royalty. This class will answer the questions, "What do I write about? What do I Tweet?" If you think you don't have anything to write about, I'll show you how to come up with 100+ items in less than 15 minutes. (Yes, at least 100.)
Even with the best strategy in place, if you don't have your content prepared your social media efforts will stall. Lena's brilliant strategy will help you create content well in advance so that you are never left empty.
Ahh, there's the rub! Who has time for all of this social media stuff? I'll show you how to avoid Social Media Haystacking and create a time management strategy that leaves you sane and unruffled - and with all your social media tasks done to boot!
Biggest concern people have with social media - thinking it takes too long! With Lena's structured approach social media can be easily implemented into an already busy schedule and team.
Another critical piece that most people miss. We'll delve deep into how to really make the most of The Reciprocity Rule and I'll show you how to GENUINELY connect with people the people you need to know. You'll learn how to spot an influencer and how to use technology to make connecting and staying connected easy and natural. (This is how you get business using social media!)
The heart of social media - making the right connections that ultimately lead to more business. Very easy to miss the mark or mess this up if you aren't using the right strategy.
It's important to clean up before we "invite company", in this class, you'll learn exactly what this means and I'll show you how to be able to evaluate a clients's site and social media streams in less than a minute to see if they're doing the right or wrong things with social media marketing.
Most clients have been doing something in social media and will stuff "lying around" that needs to be gathered, reviewed and cleaned up.
No conversation about social media is complete without discussing ROI (Return on Investment). You'll get an in depth look at how you can measure your success and I'll introduce you to some low-cost tools that will help you to see, at-a-glance, what people are saying about you and how you're benefiting from your social media marketing. We'll also be talking about "alternate currencies" (and I don't mean money)!
This is the kicker - does social media actually work? It's not as simple as "do x and make $" - you need to understand the overall effect of social media and how to measure results so that your clients can see that it is worth it.
Where do you go from here? We'll talk about exactly what your next steps will be and how you can take what you've learned and put it in motion and then ramp it up to the next level with joint ventures and strategic alliances that you create through social media networking and marketing.
There is nothing better than having someone else make a recommendation on behalf of your client - and social media is one of the best ways to make these connections.
This is the same social media marketing system that Lena uses with clients that pay her 100K a year - you get it ALL (for a fraction of that price)
Not Sure You Need This Cutting Edge Training?
Social Media Strategy & Management is Definitely For You If:
- You are a high-end virtual support professional—Online Business Manager, Virtual Assistant or otherwise—who needs to stay on top of the latest trends and tools.
- You want to add a profitable new skill set to your toolbox, one that you can start using immediately and with confidence.
- You want to be ready, willing and able when your client asks, "Hey, Can you help me with my social media?" (and not have to pass the work to someone else, ugh!)
and I guarantee they will be asking you this question soon, if they haven't already - You want to make a bigger impact for your clients by contributing directly to their bottom-line GROWTH.
Just to be clear - this is not a "how to use all the social media tools out there" training.
We aren't going to teach you how to do a step-by-step setup of a Facebook Page or anything like that. Most of the social media tools that you will be learning about are pretty easy to learn, or you can hire a Social Media Specialist/VA to do the work for you.
This program is all about what's really important - being able to understand social media strategies, creating a plan and managing all the pieces to help your clients (and you!) grow a business.
Our 'We Swear On Our Laptops' Promise to You...
As service providers who've been around the block awhile, you'll want to know that our goal is your absolute satisfaction.
If after the first class you discover it is not for you just let us know and we'll cheerfully refund the full amount you've paid. We swear on our laptops...
It's just that easy.
It’s not IF your clients are going to come ask you about social media, it’s WHEN... Are you ready to say "yes, I can help!"
You need to be able to do it right – you need to be able to deliver success to your client's doorstep.
It’s not just setting up an account and a fan page. How do you turn that account, that page into marketing success? That is where the rubber meets the road and what your client's really want from you.
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| Tina Forsyth Founder & Trainer, OBM Academy OnlineBusinessManager.com |
Lena West |
PS - Still have questions? Give us a call - we can be reached at 1 (877) 576-2229. Or pop an email to support@obmacademy.com.
PSS - As always, this course comes with a double whammy benefit. Anything you learn here can be applied to YOUR business as well as to your clients. So you can take all these same strategies and map out your own social media plan to help build your business. How cool is that?
A few words about your trainer Lena West
"I had no problem generating content for e-zines and my web site. The problem was, I didn't know how to organize and leverage my original content. Lena West and her team have allowed me to focus on what matters most when it comes to maximizing
my content through social media strategy and outreach.
She has a laser-like focus on the high-payoff strategies and tactics, which makes it easy for me to manage. Before collaborating with Lena, I was overwhelmed and without a plan. Now I have a plan, a strategy, and Lena's flawless execution. I no longer feel overwhelmed and unorganized when it comes to social media. Anyone who wants to know more about Lena and her team, contact me!"
- Amy Showalter, ShowalterGroup.com"In less than two months of implementing Lena’s strategies and wonderful vision for my company, I tripled my monthly income. Consistently! Lena totally has the goods on how to make my company leaner, meaner and a heck of a lot more profitable on the Web."
- Suzanne Falter-Barns, GetKnownNow.com"My biggest take-away from the course was Lena's "easy to comprehend" Editorial Calendar. I had struggled with doing one for months and had been very confused until she clarified it all.
The other thing I never knew that I should be doing was analytics for my sites. I always look at them, but Lena has a great spreadsheet so that you can compare sites and each months' progress. Even though I was already using social media, have a blog, and commenting regularly, I learned so much more from Lena."
- Randi Destefano, Authentic Living Interiors"Before participating in the winter 2010 Real Women Do Social Media teleclass I was overwhelmed with just how to incorporate social media into my new coaching practice. Where should I start? Is Facebook or Twitter better? How do I write posts that people will actually pay attention to? Lena answered all these questions and more and even more importantly delivered the information in an easy to understand, no nonsense manner.
My huge a-ha moment came in week 3 when she explained you need to start with a "base of operation" tool like a blog or podcast and then use a "viral" tool like Facebook and Twitter to let people know about your home base. It all came together for me in that moment AND it stopped feeling so overwhelming! [Lena] is the place to go for great insights into social media, whether you are just getting your feet wet or are an experienced media maven looking for ways to do it even better."
- Ann Marie Boyle, The Amery Institute"Thank you Lena, you are a breath of fresh air and a wiz at what you do –social media will benefit greatly from your expertise and women will benefit greatly from your focus on bringing them into the world of social media. Thanks for everything you shared with us on this journey! It's a win-win!"
–Bobi Molchan"Just a quick message in appreciation of today's dynamic social media presentation. My nose was practically pressed to the screen as I listened to every word. You confirmed my choice in tools, many which are in my arsenal and new ones I'll begin adding. Most of all, you provided me with a blueprint for social media success. Even though I believed I knew a lot, your presentation set me on a firm foundation."
-- Shirley George Frazier, CMO, Solo Business Marketing